David Sleeth-Keppler

Photo of David Sleeth-Keppler

David Sleeth-Keppler, Ph.D.

Assistant Professor & MBA Coordinator/Faculty
(707) 826-4764
Fax : 
(707) 826-6028
Education: 
Ph.D. - University of Maryland, 2004
Office: 
SH 124

David Sleeth-Keppler holds a doctorate in Social Psychology from the University of Maryland and was a recipient of a postdoctoral research fellowship in marketing from the Stanford Graduate School of Business. He currently teaches Principles of Marketing and seminars in Consumer Behavior, International Marketing and Marketing Research. He informs his teaching with experience gathered in the private consulting sector, where he applies interdisciplinary social science research to help his clients drive customer-driven initiatives across a range of objectives, including new customer acquisition, brand positioning, new product development, and messaging. He is particularly interested in projects that help clients localize their global strategies using custom research.

Dr. Sleeth-Keppler has published empirical work in top scientific journals such as the Journal of Consumer Psychology, the Journal of Personality and Social Psychology, and Psychological Science.

When not thinking about marketing, he enjoys spending time with his wife and three children and their Corgi mix Charlie.