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David E. Campbell, Ph.D.
Professor of Psychology
Brief Bio

Teaching Interests:

I get particular pleasure from introducing psychological science and ways of thinking to freshman students. Consequently I often teach sections of Introductory Psychology and Psychology of Critical Thinking. I also enjoy working with psychology majors as they are preparing to exit our program. For these students, I teach our Senior Seminar—a discussion course that reviews the history of psychology and the major forces that have led to our current mix of psychological specialties.

The first efforts to apply psychological research to “real life” occurred in the workplace (nearly 100 years ago). I teach several courses that cover this area of applied psychology. Psych 404 provides a thorough survey of industrial-organizational psychology. Psych 403 is an experiential course featuring a set of exercises that deal with the “softer” side of industrial psychology—communication, motivation, teamwork, and leadership styles. All organizations have customers and each of us takes on the role of consumer whenever we make decisions about what to buy, who to vote for, and how to spend our earnings. Psych 309 is designed to shed light on consumer behavior. It covers the psychology of advertising and much more. These three courses (which I teach as often as possible) make up our offerings in industrial psychology. A fourth course, Psych 405, originally covered human factors, or person-machine relationships. In keeping with my shifting interests, this course has morphed into a broader coverage of current research in ecological and environmental psychology.

Depending on which course I am teaching, I reveal a different teaching style and philosophy. My introductory psychology course is a traditional lecture course. When teaching the social-organizational skills course (Psych 403), my role is that of classroom manager and timekeeper. Drop in on my senior seminar (Psych 485) and you will find me acting as a discussion facilitator. Hence, I do not have a specific teaching philosophy as far as teacher behavior is concerned. However, regardless of the course, I tend to stay focused on learning goals, maintain a bit of flexibility, and always stay mindful that a sense of humor and perspective is needed. I keep in mind that all is transitory.


Research Interests:

I have conducted research on all kinds of questions—influence of lunar phase on “lunacy,” questions children ask about sex, effects of furniture arrangement on conversation, etc. While my research background covers a lot of ground, my current interests are limited to two areas. First, I have an enduring interest in the problems and challenges of evaluation research. This refers to research in which one evaluates the effectiveness of a specific social action program of some kind—e.g., a Head Start education program for children of migrant farm workers or a university mentor program linking students with specific faculty members. Program evaluation may sound straightforward and relatively simple at first glance—you simply measure the degree to which the program is attaining its stated goals. In practice, this type of research is not so simple; each evaluation project has its own challenges and pitfalls.

My second area of interest is in environment-behavior relationships. Much of my early research dealt with environmental design and its impact on behavior. More recently, I have developed interest in the role psychology can take in addressing the complex environmental changes that have resulted from human impact. Our success as a species appears to have set in motion global environmental changes that we are only beginning to comprehend. It is my hope that a better understanding of environmental attitudes and human motives will lead to more-effective programs promoting environmentally- responsible behavior. I currently place a high priority on research projects in this area.


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David Campbell
David E. Campbell
Phone: (707) 826-3721
Fax: (707) 826-4993
Email: dec1@humboldt.edu
Office: BSS 444
Office Hours

Personal Webpage


Courses Taught at HSU:

PSYC 100:
Psychology of Critical Thinking

PSYC 104:
Introduction to Psychology

PSYC 200:
Intro Psych Research Design

PSYC 309:
The Thinking Consumer in a Materialistic Society

PSYC 403:
Social/Organizational Skills

PSYC 404:
Industrial/Organizational Psychology

PSYC 405:
Environmental Psychology

PSYC 480:
Environ. Psyc & Wilderness Exp

PSYC 485:
Senior Seminar

PSYC 641:
Res Methds: Philos & Design

PSYC 642:
Research Methods: Evaluation