Humboldt State University

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University Web Office

Home Page Policy

Primary Target Audience:

Prospective students and their parents

Other Users:

Current Students, Faculty, Staff, Administrators, Press, Visitors, Supporters, Community, Prospective Faculty & Staff, Researchers

Purposes:

  1. Marketing: Send positive messages about HSU to prospective students
  2. General Information: Provide information about what HSU offers
  3. Gateway: Direct frequent web visitors to needed sub-sites
  4. News: Provide on- and off-campus community with news about HSU

Core Elements:

  1. Graphical Banners
  2. General Information Links-- right hand side
  3. Audience-based Links-- middle right
  4. Quick Links, Search, A-Z index-- along the top and middle right
  5. Spotlight Section-- the home page "content" may include banners linking to micro-sites
  6. Humboldt State Now

Content Policy:

Requests or communications about home page content should be directed to the University Web Manager.

Home page content is considered, evaluated and developed by the University Web Manager, Associate Vice President of Marketing & Communications in collaboration with the Office of the Vice President of Advancement and the Office of the President.

The primary purpose of home page content is to promote HSU to internal and external audiences by delivering positive marketing messages, announcing high profile events and broadcasting our best success stories. Topics will be selected based on strategic institutional recruitment and marketing goals. Topics will be prioritized based on the size of the intended or interested audience, strength of its message to support recruitment goals, and conventions established on university home pages by equivalent institutions.

Link Policy:

Requests or communications about home page links should be directed to the University Web Manager.

Home page links are intended to provide general University information to prospective students and visitors, and to direct frequent home page users to needed sub-sites. The number of links available on the home page is limited, and priorities are determined jointly by the University Web Manager, Associate Vice President of Marketing & Communications in collaboration with the Office of the Vice President of Advancement and the Office of the President.

Links will not be provided from the home page to web sites where content is not controlled by University administrators, faculty, or staff, or where the content does not support strategic marketing goals.

Banner Policy:

Requests or communications about home page photographic banners should be made to the Web Manager.

Home page banner content is determined by the University Web Manager, Associate Vice President of Marketing & Communications in collaboration with the Office of the Vice President of Advancement and the Office of the President.

The primary purpose of home page banners is to highlight HSU's major Points of Pride to prospective students and their parents. Secondary purposes include internal marketing to faculty, staff, and students, and external marketing to visitors, supporters and community members. Points of Pride are defined as programs, characteristics or accomplishments that set HSU apart from other institutions, have wide recognition, high merit, or high marketing potential. To be considered for a home page banner, a one-sentence tag line, a high-quality photograph illustrating the tag line, and a three to four paragraph story illustrating the tag line must be submitted.

HSU Marketing & Communications
Building 88 • 1 Harpst St., Arcata, CA 95521 • 707.826.3321 • Contact Us.