A win-win situation

Marketing research for your business

Would you like to know more about your customers? Or, would you like to know how to make the most of your advertising dollars? Or have you ever considered conducting marketing research but didn't have the budget?

If you answered "yes" to any of these questions, we might have the answer for you. We offer a marketing research course during spring semester in which our students conduct marketing research for businesses and organizations in our community. Our student teams design and implement the research projects and at the end of the semester, they write comprehensive research reports and present their findings to their clients, just as a marketing research firm would do.

It is a win-win situation -- you get high quality marketing research conducted nearly for free and our students are able to apply their knowledge of marketing research.

Marketing Research Plans for the School of Business

In the Spring of 2006, the MBA marketing research class conducted marketing research for the School of Business' undergraduate and graduate programs. The purpose of the marketing plans was to provide research analysis and marketing recommendations to the School of Business. The focus of the plans was to identify ways to distinguish and promote the programs to potential students, HSU faculty & advisors, and the local business community.   If you would like to view either of the marketing research plans, you may choose a link below. 

Undergraduate Marketing Research Plan

MBA Marketing Research Plan

 

Contact the School of Business for more information about our marketing research course.