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Scales
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Instrument
This section of the web site is designed to help you create a survey instrument that will encourage higher response rates, avoid common problems with questions, and choose the type of response scales most likely to get the data needed to answer your research question. It will come as no surprise that a well designed, respondent friendly survey will result in better data. What may surprise you, is how common it is for surveys to ignore these basic rules of design. You probably only have one chance to survey your population, use this section to get the most out of your instrument.
A typical question is the following:
Marital Status:
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