Heather Sundblad-Rhoade moved away from journalism and public relations and entered the world of business ownership. She purchased a retail business in August 2022 and has now been the owner and operator of a gift shop - Willow & Ash - in Forest Grove, Oregon, for two years. 2024 has been a year of milestones: She celebrated her 20-year anniversary with her husband and watched her daughter graduate from high school and move on to college to work on completing a degree in welding technology.