The Impacts of Personal Narratives, Statistics Data, and Images on Attitudes and Actions

Presentation Year

2025

College or Department

College of Professional Studies

Short Description of your Research or Creative Project (700 characters or less)

Personal narratives are powerful in garnering interest, empathy, and may improve attitudes on issues as compared to statistically oriented information, but have primarily been investigated in text-only formats. Little is known about the effects of visual information on individuals' attitudes.
This study aims to investigate the efficacy of presenting data, narrative information, or a combination of information through verbal or visual channels on individuals' attitudes. The implications of this study enables us to understand the most effective information presentation methods when influencing individuals' attitudes and actions on controversial and emotionally charged topics.

Does your project align with any of the following?

Permission to Publish Work

Yes

Primary Contact: First Name

Kauyumari

Primary Contact: Last Name

Sanchez

Primary Contact: Email

ks2271@humboldt.edu

Primary Contact: I am a

Faculty

Primary Contact: Phone Number

7078263748