| 2024 | "'Laugh like Surpanakha': Modern Literary Re-Imagining of a Famous Villainess in Indian Folkloric Traditions" in Cultural Analysis |
| 2022 | "A Consumer Perspective on the Implications of Contrived Electricity Scarcity" in Advances in Consumer Research |
| 2022 | Chapter 36 "Online Consumer Activism 2.5: Youth at the Forefront of the Global Climate Crisis" in The Routledge Handbook of Digital Consumption |
| 2021 | "This Is Who I Am: Instagram as Counterspace for Shared Gendered Ethnic Identity Expressions" in Journal of the Association for Consumer Research |
| 2021 | "Encouraging undergraduate students to ‘self-learn’ digital marketing using infographics: An exploratory study" in Innovations in Education and Teaching International |
| 2021 | "Follow the Memes: Exploring Covid-19 uncertainties in user generated content in India" in American Marketing Association Winter Academic Conference |
| 2020 | "'For The Gram': An Exploration Of The Conflict Between Influencers And Citizen-Consumers In The Public Lands Marketing System" in Journal of Macromarketing |
| 2020 | "How do machines learn? An experiential learning project applying Google's Artificial Intelligence Toolkit in an undergraduate marketing course" in Marketing Management Association Virtual Conference |
| 2020 | "Youth Citizen-Consumers in Action: The Thunberg Effect in Addressing the Climate Crisis" in Society for Marketing Advances Conference |
| 2020 | "Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract" in Academy of Marketing Sciences Virtual Conference |
| 2020 | "Memes as Technocultural Units: An Exploration of Young Adults' Interpretations of Memetic Discourse during COVID-19 Uncertainties" in Society for Marketing Advances Proceedings |
| 2019 | "Children’s influence on consumption-related decisions in single-mother families: Research review and Agenda" in Cogent Business & Management |
| 2017 | "I am What I Measure: 'Lifelogging' To Reflect on the Challenges of Consumer Behavior in a MBA Marketing Seminar Assignment" in Marketing Management Association Fall Educator's Conference |
| 2017 | "When corporate partnerships are NOT awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media" in The Dark Side of Social Media |
| 2016 | "A Case for Infographics: Encouraging Students to Self-Learn Digital Marketing Skills" in Marketing Educator's Association Conference |
| 2015 | "Citizen-Consumer Oriented Practices in Naturalistic Foodways: The Case of the Slow Food Movement" in Journal of Macromarketing |
| 2014 | "The winemaker as entrepreneurial marketer: an exploratory study" in International Journal of Wine Business Research |
| 2014 | "Single Mothers by Choice: Putting aside one Life Goal and embracing another" in Association for Consumer Research Conference |
| 2013 | "Shaking It Up My Way: Amateur Appropriation of Popular Media" in Advances in Consumer Research |
| 2012 | "Baby and Me: Single Mothers by Choice and the Artificial Reproductive Technology Marketplace" in Thriving in a New World Economy |
| 2012 | "Exploring Entrepreneurial Marketing Efforts of New Mexico Winemakers" in Thriving in a New World Economy |
| 2012 | "Exploring Cultural Meanings Embedded in Entrepreneurial Marketing Efforts of New Mexico Wineries" in Academy of Marketing Science World Marketing Conference Proceedings |
| 2010 | "Wrath of the Monsoons: Effect of Marketplace Evolution on Acquisition and Storage of Possessions in Recurring Natural Disasters" in Advances in Consumer Research |
| 2010 | "Food for Thought: Countering the Elitism of Pleasurable Consumption through Citizen-Consumer Practices" in Society for Marketing Advances Conference Proceedings |
| 2009 | "Consumer Deskilling and the Credit Card Industry: An Intergenerational Perspective" in American Marketing Association Marketing & Public Policy Conference Proceedings |
| 2009 | "Child Influence in Female Headed Single-Parent Households: Agenda for Consumer Research" in Southwest Decision Sciences Institute Conference |
