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Chaudhury, Sarita Ray

2024"'Laugh like Surpanakha': Modern Literary Re-Imagining of a Famous Villainess in Indian Folkloric Traditions" in Cultural Analysis
2022"A Consumer Perspective on the Implications of Contrived Electricity Scarcity" in Advances in Consumer Research
2022Chapter 36 "Online Consumer Activism 2.5: Youth at the Forefront of the Global Climate Crisis" in The Routledge Handbook of Digital Consumption
2021"This Is Who I Am: Instagram as Counterspace for Shared Gendered Ethnic Identity Expressions" in Journal of the Association for Consumer Research
2021"Encouraging undergraduate students to ‘self-learn’ digital marketing using infographics: An exploratory study" in Innovations in Education and Teaching International
2021"Follow the Memes: Exploring Covid-19 uncertainties in user generated content in India" in American Marketing Association Winter Academic Conference
2020"'For The Gram': An Exploration Of The Conflict Between Influencers And Citizen-Consumers In The Public Lands Marketing System" in Journal of Macromarketing
2020"How do machines learn? An experiential learning project applying Google's Artificial Intelligence Toolkit in an undergraduate marketing course" in Marketing Management Association Virtual Conference
2020"Youth Citizen-Consumers in Action: The Thunberg Effect in Addressing the Climate Crisis" in Society for Marketing Advances Conference
2020"Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract" in Academy of Marketing Sciences Virtual Conference
2020"Memes as Technocultural Units: An Exploration of Young Adults' Interpretations of Memetic Discourse during COVID-19 Uncertainties" in Society for Marketing Advances Proceedings
2019"Children’s influence on consumption-related decisions in single-mother families: Research review and Agenda" in Cogent Business & Management
2017"I am What I Measure: 'Lifelogging' To Reflect on the Challenges of Consumer Behavior in a MBA Marketing Seminar Assignment" in Marketing Management Association Fall Educator's Conference
2017"When corporate partnerships are NOT awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media" in The Dark Side of Social Media
2016"A Case for Infographics: Encouraging Students to Self-Learn Digital Marketing Skills" in Marketing Educator's Association Conference
2015"Citizen-Consumer Oriented Practices in Naturalistic Foodways: The Case of the Slow Food Movement" in Journal of Macromarketing
2014"The winemaker as entrepreneurial marketer: an exploratory study" in International Journal of Wine Business Research
2014"Single Mothers by Choice: Putting aside one Life Goal and embracing another" in Association for Consumer Research Conference
2013"Shaking It Up My Way: Amateur Appropriation of Popular Media" in Advances in Consumer Research
2012"Baby and Me: Single Mothers by Choice and the Artificial Reproductive Technology Marketplace" in Thriving in a New World Economy
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