Deviant Leaders: Examining the Effect of Group Consensus on Individuals' Attitudes Towards a Leader's Position

Presentation Year

2019

College or Department

College of Professional Studies

Short Description of your Research or Creative Project (700 characters or less)

The current study investigates how high or low consensus around a leader who holds a deviant or normative position influences individual attitudes, all contingent on the perceived group’s attitude towards said position. We hypothesized that exposure to a leader with a deviant position who was elected by a landslide (high consensus) vs. marginally (low consensus) will convert individual attitudes to align with the perceived group attitude, which is supportive of the deviant position.

Permission to Publish Work

No