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Authors & Publications Lists

AuthorYearPublication Title and Link
Chaudhury, Sarita Ray2022Chapter 36 "Online Consumer Activism 2.5: Youth at the Forefront of the Global Climate Crisis" in The Routledge Handbook of Digital Consumption
Chaudhury, Sarita Ray2021"This Is Who I Am: Instagram as Counterspace for Shared Gendered Ethnic Identity Expressions" in Journal of the Association for Consumer Research
Chaudhury, Sarita Ray2021"Encouraging undergraduate students to ‘self-learn’ digital marketing using infographics: An exploratory study" in Innovations in Education and Teaching International
Chaudhury, Sarita Ray2021"Follow the Memes: Exploring Covid-19 uncertainties in user generated content in India" in American Marketing Association Winter Academic Conference
Chaudhury, Sarita Ray2020"'For The Gram': An Exploration Of The Conflict Between Influencers And Citizen-Consumers In The Public Lands Marketing System" in Journal of Macromarketing
Chaudhury, Sarita Ray2020"How do machines learn? An experiential learning project applying Google's Artificial Intelligence Toolkit in an undergraduate marketing course" in Marketing Management Association Virtual Conference
Chaudhury, Sarita Ray2020"Youth Citizen-Consumers in Action: The Thunberg Effect in Addressing the Climate Crisis" in Society for Marketing Advances Conference
Chaudhury, Sarita Ray2020"Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices: An Abstract" in Academy of Marketing Sciences Virtual Conference
Chaudhury, Sarita Ray2020"Memes as Technocultural Units: An Exploration of Young Adults' Interpretations of Memetic Discourse during COVID-19 Uncertainties" in Society for Marketing Advances Proceedings
Chaudhury, Sarita Ray2019"Children’s influence on consumption-related decisions in single-mother families: Research review and Agenda" in Cogent Business & Management
Chaudhury, Sarita Ray2017"I am What I Measure: 'Lifelogging' To Reflect on the Challenges of Consumer Behavior in a MBA Marketing Seminar Assignment" in Marketing Management Association Fall Educator's Conference
Chaudhury, Sarita Ray2017"When corporate partnerships are NOT awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media" in The Dark Side of Social Media
Chaudhury, Sarita Ray2016"A Case for Infographics: Encouraging Students to Self-Learn Digital Marketing Skills" in Marketing Educator's Association Conference
Chaudhury, Sarita Ray2015"Citizen-Consumer Oriented Practices in Naturalistic Foodways: The Case of the Slow Food Movement" in Journal of Macromarketing
Chaudhury, Sarita Ray2014"The winemaker as entrepreneurial marketer: an exploratory study" in International Journal of Wine Business Research
Chaudhury, Sarita Ray2014"Single Mothers by Choice: Putting aside one Life Goal and embracing another" in Association for Consumer Research Conference
Chaudhury, Sarita Ray2013"Shaking It Up My Way: Amateur Appropriation of Popular Media" in Advances in Consumer Research
Chaudhury, Sarita Ray2012"Baby and Me: Single Mothers by Choice and the Artificial Reproductive Technology Marketplace" in Thriving in a New World Economy
Chaudhury, Sarita Ray2012"Exploring Entrepreneurial Marketing Efforts of New Mexico Winemakers" in Thriving in a New World Economy
Chaudhury, Sarita Ray2012"Exploring Cultural Meanings Embedded in Entrepreneurial Marketing Efforts of New Mexico Wineries" in Academy of Marketing Science World Marketing Conference Proceedings

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