Presentation Year

2019

Depreciated Participant

Freddy Brewster Journalism and Mass Communications Undergraduate Student, Amanda Schultz Journalism and Mass Communications Undergraduate Student, Tony Wallin Journalism and Mass Communications Undergraduate Student, Michael Weber Journalism and Mass Communications Undergraduate Student, Alejandro Zepeda Journalism and Mass Communications Undergraduate Student, Jessie Cretser-Hartenstein Journalism and Mass Communications Faculty

College or Department

Short Description of your Research or Creative Project (700 characters or less)

This study focuses on media coverage of the opioid epidemic. We analyzed local media coverage from 2013-2018 in the Times-Standard, North Coast Journal, and Lost Coast Outpost. The study is inspired by cultivation theory, which indicates that prolonged exposure to mediated messages influence how people perceive reality. Results indicate that the majority of articles containing the term “heroin” are focused on crime rather than a health, legislation, community engagement, or other key factors that could potentially affect the future outcome of this epidemic.

Permission to Publish Work

No

Node ID

799

Page Classification